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Zero job related injuries, illnesses or fatalities!

Zero is the only acceptable safety performance standard for today’s industries and businesses.  Businesses from every industry have achieved Zero and your company or organization can achieve this incredible goal.  The Zero is Life™ Safety Performance Plan provides all the means & methods to assist your company in achieving Zero!

Zero is Life™ POLL


        "We all thought our construction
business could never achieve
Zero, the work is too risky. 
Two years later we achieved Zero! 
We are a better company with
high standards in everything
we do including safety performance! 
The most important aspect is our
employees all go home safe
everyday.  We should have
done this years ago!"
Construction Company - COO

The safety performance standards across all industries have increased substantially over the last several years.  Many companies from all types of industries have set Zero as the goal and many have achieved this incredible goal!  Companies from industries such as construction, manufacturing, and mining have achieved Zero.  Records in excess of      8,000,000+ man-hours without a lost time injury have been achieved.  Zero can be achieved!

Most companies or organizations are already at Zero at any given moment. Companies go through stretches of time when there are zero accidents or injuries. Sustaining it to realize Zero is the goal.  It is the lack of conditioning thoughts and actions of employees and the creating of a culture of safety that prevent many from achieving Zero consistently. 


If your company has implemented a safety plan or program with minimal to little success towards improved safety performance here are some reasons why the plans have failed to perform!

1. ZERO has not been established as your safety goal!

Has your company set a goal of Zero for product defects, quality issues, production down-time, late deliveries, and customer service complaints?  If you have set the goal of Zero for any other function within your operation why not for safety performance?  Each time you establish a goal for any function the process by which you achieve that goal will be defined by those who are tasked with the standard.  Safety performance is no different. 

2. Your “safety program” is ineffective, obsolete and unaccepted!

Most companies have a safety plan or program.  They typically exist in (3) forms; the “Compliance” plan, the “Cost Cutting” program & the “How To” program.

  • The “Compliance” safety plan – “Compliance” plans are typically implemented for regulatory compliance, i.e. OSHA or other regulatory requirement(s).
  • The “Cost Cutting” program - safety programs implemented for the basis of “cost cutting” or “profit improvement measures”
  • The “How to” program – How to programs are tools in the quest for Zero but the often fail in modify long standing behaviors and beliefs.

All of these "safety plans or programs" contain missing links to achieve Zero.  The Zero is Life™ safety performance plan introduces, defines, and promotes the use of progressive techniques to achieve enrollment, acceptance, behavior modification, risk elimination, and accident prevention from the individuals who will benefit the most from an advanced culture of safety and the achievement of Zero. 

3. Your “safety program” does not employ conditioning models & effective means and methods!

  • Enrollment & acceptance activities for employees.
  • Behavior modification through Risk Elimination and Accident Prevention.
  • Zerveys™  and benchmarking activities
  • Progressive reward programs and recognition events.

Achieving Zero requires that a program not only include “how” to be safe but “why” it is imperative that we act safely.  The Zero is Life™ plan takes advantage of and provides methods, programs, and activities to condition both the thoughts, actions and behaviors of employees relative to safety activities.

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